PJ Trade Centre is a development concept based on a Malaysian paradigm – it is of its time, culture, climate and context. It begins with the understanding that many office buildings in the country are unsuited for our environment, being based on a western model to fit temperate climates and western contexts. This development is rooted in the Malaysian context of heat, humidity, materials and construction practices. It is unpretentious with regard to its choice of form and finish, articulated to age gracefully with the passing of time – like a garden wall.

3nity is proud to be invited onboard to propose a customized way finding system that embeds this development concept. The root of the architecture is threaded into a functional identity system – from directional signages at the carparks to the comfort & social zones of the respective offices.



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